Zillow.com, newspapers to launch co-branded real estate sites

Real estate Web site Zillow.com is teaming up with 180 newspapers nationwide to launch co-branded real estate Web sites.

The partnership expands the scope of the Zillow Newspaper Consortium, which was formed in November 2007 with 11 major newspaper publishers. Under that earlier agreement, newspaper sales teams sell featured listings and advertising inventory on Zillow.com to local real estate advertisers.

With the new relationship, newspaper Web sites will now include Zillow’s search functionality, which enables users to enter any home address, neighborhood or locality and find home values, recently sold homes, homes for sales, open house listings and local market data on a co-branded version of Zillow.com.

The Tampa Tribune and 100 newspapers published by Community Newspaper Holdings Inc. are among the first newspaper Web sites to use this functionality beginning today. Papers such as Richmond Times-Dispatch and Winston-Salem Journal will launch sites in the coming months.  

“The combination of Zillow’s cutting-edge real estate technology with CNHI’s deep community relationships will help us serve local readers and businesses in exciting new ways,” said Donna Barrett, CEO of Community Newspaper Holdings, in a statement. “This relationship with Zillow will help cement our status as the deepest, richest source of local information in our markets.”

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