Yvette Baez, VP, Integrated Marketing, Partner Solutions Team, Univision
Yvette Baez is the VP, Integrated Marketing within the Partner Solutions Team at Univision. She leads a team dedicated to thought leadership in the development of insight-based integration and Branded Entertainment solutions for clients from General Motors to Budweiser to Boehringer Ingelheim. Yvette received her MBA in Marketing from Clark Atlanta University and has over 15 years of Consumer Packaged Goods experience, beginning her career in Brand Management at Johnson & Johnson (Neutrogena); and subsequently working on the Client side for brands such as Moet Hennessy USA and Advil. Yvette also has experience on the Agency side, working both in Strategic Planning and Account Management; her team led the strategy development and new business pitch in Latinworks’ successful acquisition of the Bacardi brands in 2009 (Grey Goose, Dewar’s, Cazadores and Bacardi Rum). Prior to joining Univision, she led the Brand Solutions team at BET, supporting Ad Sales in their strategy development for Branded Entertainment, Experiential Marketing and Integrated Marketing solutions for advertisers such as Ford and Coca-Cola; ideating and executing revenue generating product integrations in key tentpoles and programming.