Hitmetrix - User behavior analytics & recording

Yahoo and Microsoft finalize ad deal details

Yahoo and Microsoft announced December 4 that they have finalized the ad sales agreement that has been in the works since July. The two Internet heavyweights have spent the past five months ironing out the details. The transaction is expected to close in early 2010 and is subject to government approval.

In a joint statement, the companies said, “Microsoft and Yahoo believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value and more innovation.”

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