WPT uses multimedia, geotargeting to promote World Poker Tour

In order to promote this year’s World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at a revamped Web site and an online club at www.worldpokertour.com. Using social networking strategies, search tactics, rich media banner ads, e-mail and mobile messages the media entertainment company is driving viewers of its show to a site that geotargets specific content based on gambling restrictions in a user’s area.

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