In order to promote this year’s World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at a revamped Web site and an online club at www.worldpokertour.com. Using social networking strategies, search tactics, rich media banner ads, e-mail and mobile messages the media entertainment company is driving viewers of its show to a site that geotargets specific content based on gambling restrictions in a user’s area.
WPT uses multimedia, geotargeting to promote World Poker Tour
