Business is about relationships, and relationships start with identity. Regardless of whether you do business in an industry that is classified as B2B or B2C, your customer or prospect is ultimately a real person – a person who has a broadening digital footprint, who operates in both personal and professional settings every day, and who is more than the person they present as in any single channel.
To know your customers better and to create authentic and valuable business relationships requires knowing them from all angles and using that unified view to create unique and uniquely effective communications and experiences.
In this webinar from FullContact, a recognized leader in identity resolution, you will learn:
• What identity resolution is and why it’s important
• When to inject identity resolution into your marketing efforts
• The most effective use cases for turning identity resolution into competitive advantage