Using more video in your marketing activities can help set your company apart from the competition and build brand trust as well as sales.
The development of video has dominated the digital environment during the last decade. They continue to fill our Instagram and Twitter feeds. In addition, users are active on social media platforms like YouTube.
YouTube initially became known to the general public in the digital realm in 2005. Since then, the site has grown at an exponential rate. As a pioneer in streaming, it has given way to numerous other media platforms over time. They are now among the most popular social media platforms in the digital world.
With the rise of online video streaming services, an increasing number of firms are turning to video as a marketing strategy. Brands and enterprises may now find ways to reduce the cost of video creation thanks to better access to tools and resources. These include things like simple and easy-to-use video editing apps and software.
However, if you can afford the high-quality manufacture, it is still worthwhile.
What are the benefits of using video in your marketing campaigns?
Using video in your marketing activities can help set your company apart from the competition. It also serves as a platform for brand storytelling.
If you compare it to traditional means of marketing, such as text and static images, video is a type of rich media content that engages more people.
It is true that there is such a strong demand for video content nowadays. Therefore, brands and enterprises should consider including it in their marketing initiatives.
To put it another way, your customers want to watch videos!
When it comes to the type of content people want to see from a brand or business they support, videos are first on the list according to recent research. This can be an opportunity for your business to inspire and appeal to your audience’s needs in a genuine and helpful way.
When it comes to employing video as a tool and approach for marketing, top brands and companies like Nike, Oreo, Coca-Cola, and Dove are among the most successful. Therefore, look carefully at some of the ways they use them to increase sales and enhance their reputation.
Here are three ways you can use videos to build a better marketing campaign.
1. Videos of Your Products
Creating product videos is a terrific method to get your marketing efforts off the ground.
This is especially true if your brand or company works in a niche market. To help improve brand awareness, you want to educate new and potential users.
According to Forbes, 90 percent of shoppers say product videos influence their purchasing decisions directly. As a result, you might want to think about making how-to films that are relatable to the people you’re attempting to attract.
Product demos, whiteboard-style instructional videos, and customer testimonials are all good ideas.
2. User-Generated Content
User-generated video content can also help you ignite your marketing campaigns by establishing brand trust.
When your customers rely solely on your word to sell their goods, it’s tough to build brand trust. Many potential clients look at reviews online before purchasing your goods or service.
Therefore, consumers want to know if items and services are trustworthy. In addition, they want to know if others have bought and are using the product or service before they do.
For example, a growing number of businesses and companies collaborate with influencers to create sponsored content to promote their products and services.
This is known as influencer marketing. As a result, businesses can sell their products to audiences by partnering with influencers who have hundreds of thousands of followers on social media.
Customer product/service reviews, as well as influencer marketing, are examples of user-generated content ideas.
3. Posting to Social Media
When it comes to video marketing, one of the most potent tools is social media.
This is especially true given that platforms are continually adding new features. Social media is also a simple and fast approach to reaching out to your target audience without having to worry about their attention span.
Oreo is a great example of a company that employs video well in its marketing initiatives. Oreo’s simple, yet engaging promotions remain fresh and original.
In addition, they have over 2.5 million Instagram followers. They’re always coming up with fresh and inventive ways to keep their social media presence going.
Furthermore, interactive Q&A videos, new product or service teasers, and contests are all good social media ideas.
Video in the Future
As video continues to develop and dominate in the digital world, it is clear that it will play an important role in marketing in the future.
The complexity and quality of video are already increasing due to technological improvements. Today, we are seeing the rise of 360° videos, VR, AR, and 4K quality videos. Therefore, we have undoubtedly come to the point in the digital world where videos can and will continue to be a major tool. It will continue to be a powerful way of increasing brand awareness and building brand trust. This is because of its widespread accessibility and availability.
Video isn’t going away. It’ll be around for a long time. Therefore, it’s time to get good at making this kind of content in order to build and maintain a successful business.
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