What You Need to Know Oct 27: Adobe-Nielsen, Whisper and Kraft Foods

Adobe and Nielsen have announced they will work together to bring a comprehensive web, digital and online TV measurement product to customers. The product, Nielsen’s Digital Content Ratings, Powered by Adobe, combines Adobe Analytics and Adobe Primetime with Nielsen’s digital audience measurement products.

Whisper has temporarily suspended its editorial operation as it continues to investigate privacy allegations made by The Guardian. The allegations center on what the secret app was tracking when users were allowed to opt out and expected anonymity. 

Forbes dove deep into the data behind Kraft Foods’ agile marketing strategy. As contributor Avi Dan wrote: 

Kraft has had a first-party trove of data history from an 18-year dialogue that they’ve engaged with consumers across 22,000 different attributes. That wealth of data was not mined and actioned until Deanie and her team realized that they are sitting on top of a gold mine of information. 

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