What Change in Customer Behavior Will Impact Marketing Most in 2015?

There is one constant that marketers can be sure of: Customer behaviors will continue to change as new channels, devices, and touchpoints proliferate and mature. The advantage will go to marketers who can stay in step—or a step ahead—of their customers’ ever-evolving expectations, preferences, and purchase habits. Here, 15 marketing pundits share their predictions of what to expect from customers next year and how marketers should adjust their campaigns, strategies, and tactics accordingly:

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