In its big push towards monetization, Pinterest has been courting brands and putting out several educational videos for how they can market themselves on its platform. Last spring, it invited a bunch of marketers over to its headquarters for a symposium on Pinterest marketing practices. This video features Pinterest’s head of brand partnerships Kevin Knight rounding up the best strategies for using the platform to build a brand or sell a product. Knight discusses the use of Promoted Pins, Pin It buttons and custom Pinterest content.
Video: The best practices for marketing on Pinterest
