VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company.
Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.
VeraData has 50 employees and is growing, according to Kaiser, whose own team consists of nine people.
“Beyond traditional list brokerage and management, our core competencies are in analytics,” he said. “It’s about digging into the customer’s database and understanding the behavioral attributes that are indicative of response or nonresponse and applying them to customer renewal and acquisition efforts for both online and direct mail.”
VeraData’s clients are mainly in the nonprofit, travel and retail sectors.