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Varsity.com, 24/7 Media Form Sales Agreement

Varsity.com has retained Internet marketing company 24/7 Media, New York, as its exclusive agency for media sales across the Varsity.com network.

Varsity.com, a division of Riddell Sports, is a content-based network geared toward teens involved in athletics.

“The appointment of 24/7 Media as our exclusive sales partner fits with the company’s strategy of generating incremental revenue streams from our Internet operations,” said Roger Marment, president of Varsity.com.

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