Varsity.com has retained Internet marketing company 24/7 Media, New York, as its exclusive agency for media sales across the Varsity.com network.
Varsity.com, a division of Riddell Sports, is a content-based network geared toward teens involved in athletics.
“The appointment of 24/7 Media as our exclusive sales partner fits with the company’s strategy of generating incremental revenue streams from our Internet operations,” said Roger Marment, president of Varsity.com.
