US Air Force seeks agency to promote Andrews air show

The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.

The initiative will include radio, print and transit advertising and Web site, online and social media production. It is open to small businesses, according to the notice posted on the Federal Business Opportunities Web site. Advertising services include direct mail, as well as transit ads, mobile billboards, online vehicles and outdoor signage. The winning firm will also have to create a Web site and conduct outreach through blogs, search engines and Web sites.

The Andrews Air Force Base Air Show’s key audience is the general public in the Mid-Atlantic region, as well as active and retired military personnel.

The total advertising budget will not exceed $105,000, according to the FBO post.

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