Introduction to Adidas Originals’ New Global Brand Platform
Adidas Originals has recently unveiled a fresh global brand platform titled “We Gave the World an Original. You Gave Us a Thousand Back.” This new initiative aims to honor the classic Trefoil symbol that has been central to the company’s marketing and products for over five decades. Since its introduction in 1972, the iconic Trefoil has had a significant influence on popular culture, fashion, and sports. To celebrate this heritage, the brand will bring together inspiring individuals and collectives, each offering their own unique perspectives on how they have embraced and adopted the Trefoil into their creative expressions.
Modernizing the Trefoil and Classic Shoe Styles
This new platform showcases a modernized visual representation of the Trefoil, incorporating three of Adidas’ well-known shoe styles: the Superstar, Gazelle, and Samba. The designs aim to reimagine these iconic styles with fresh, contemporary aesthetics while preserving the essence of their original forms. The collaboration serves not only to celebrate the rich history of Adidas but also to push the boundaries of fashion, delivering innovative looks to a new generation of sneaker enthusiasts.
Visual Storytelling Through Short Films and Photographs
The campaign features a series of short films and photographs that display these popular shoes and demonstrate the cultural evolution and impact each shoe style has had within the spheres of sport, skate, and fashion. By employing a visual storytelling approach, the campaign not only highlights the iconic designs and their rich history but also showcases the versatility and adaptability of these shoes to different lifestyles and preferences. The cross-generational appeal of these styles emphasizes their influence on shaping and defining the cultural movements they’ve traversed.
Artistic Direction and Impact on Contemporary Culture
The short films have been uniquely directed by various artists, reflecting the impact of Adidas footwear on contemporary culture. These filmmakers expertly illuminate the versatility and influence of Adidas sneakers within different aspects of modern society, such as sports, fashion, music, and street art. They employ creative storytelling to weave together a compelling narrative that highlights the pivotal role Adidas footwear has played in shaping today’s cultural landscape.
Collaboration with Renowned Photographer Chadwick Tyler
Acclaimed photographer Chadwick Tyler has collaborated with Adidas to develop visual content featuring famous artists, celebrities, and sports personalities who have significantly contributed to the brand’s legacy. Tyler’s striking photographs and visuals not only showcase the impact these influential individuals have had on Adidas, but also highlight their unique personalities and stories. Through this collaboration, Adidas seeks to celebrate its rich history and inspire future generations to leave their mark on the brand’s legacy.
Refocusing Attention on Core Footwear Products
This latest campaign follows recent controversies involving the Adidas Yeezy collaboration and aims to shift attention back towards the brand’s popular, less contentious core footwear products. Through showcasing the wide range of styles and designs available to a broader audience, Adidas intends to engage customers and emphasize its commitment to quality, innovation, and accessibility that has driven the brand’s growth over the years.
An Enduring Legacy in Sports and Fashion Culture
By emphasizing its iconic shoes, Adidas Originals reinforces its position as a leader in both sport and fashion culture. The brand’s distinct, timeless designs have transcended through generations, leaving a lasting impact on sports and fashion industries. By celebrating the rich legacy and versatility of Adidas Originals, the brand highlights the creativity, innovation, and inspiration it has contributed to these industries over the years. This new global platform serves as both a testimony to the brand’s enduring influence and a promise for continued innovation that will shape the future of sports and fashion cultures worldwide.
FAQs – Adidas Originals’ New Global Brand Platform
What is the new global brand platform called?
The new global brand platform is titled “We Gave the World an Original. You Gave Us a Thousand Back.”
What is the purpose of this new platform?
The platform aims to honor the classic Trefoil symbol that has been central to Adidas Originals’ marketing and products for over five decades, celebrating its heritage and impact on popular culture, fashion, and sports.
Which shoe styles are incorporated in the modernized Trefoil visual?
The new visual representation of the Trefoil includes three iconic Adidas shoe styles: the Superstar, Gazelle, and Samba.
How does the platform showcase the history and influence of these shoe styles?
Short films and photographs are used to demonstrate the cultural impact of each shoe style within the spheres of sport, skate, and fashion, employing a visual storytelling approach to highlight the versatility and adaptability of these shoes to different lifestyles and preferences.
Who are some of the artists that have directed the short films?
Various artists have directed the short films, reflecting the impact of Adidas footwear on contemporary culture within different aspects such as sports, fashion, music, and street art.
Which renowned photographer has collaborated with Adidas for this campaign?
Chadwick Tyler, an acclaimed photographer, has collaborated with Adidas to develop visual content featuring famous artists, celebrities, and sports personalities who contributed to the brand’s legacy.
What is the campaign’s effect on Adidas’ focus in terms of products?
This campaign follows recent controversies such as the Adidas Yeezy collaboration and aims to shift attention back towards popular, less contentious core footwear products, emphasizing the brand’s commitment to quality, innovation, and accessibility.
How does this platform reinforce Adidas Originals as a leader in sports and fashion culture?
By celebrating the rich legacy and versatility of Adidas Originals, it highlights the creativity, innovation, and inspiration the brand has contributed to the sports and fashion industries over the years, promising continued innovation shaping the future of these cultures worldwide.
First Reported on: marketingdive.com
Featured Image Credit: Photo by Mikhail Nilov; Pexels; Thank you!
