Are you interested in starting a TikTok campaign? If you are, these five TikTok marketing tips will help you get started on the right foot.
TikTok isn’t just a passing trend. In fact, in 2020, TikTok was the largest downloaded non-gaming app. It had over 100 million monthly users in the United States alone. TikTok’s format of short videos mixed with music clips has proven to be extremely popular. It has clips of comedy, stunts, dancing, and other activities going viral all over the world. If you are just starting out and are not sure where to begin, these TikTok marketing tips can be a big help.
Needless to say, for video marketers, this popular app has been a benefit – at least for those who know how to use it.
There are many avenues for TikTok marketing. There are countless ways to target a young, highly engaged audience. These include hashtag challenges, in-feed videos, and more.
Therefore, don’t be afraid to dip your toes into the murky seas of TikTok marketing. It just might be easier than you think.
Tip No. 1: Be quick to spot trends in order to make the most of your TikTok marketing.
Trends on TikTok can spike in popularity and then go away in a single day. Because trends come and go so quickly, you’ll need to be quick to put up material and submit it the same day.
The good news is that TikTok uses its app to aggressively organize and promote hashtags. They are great at emphasizing popular and trending hashtags for easier content navigation. In addition, on your For You page, TikTok also showcases popular music.
To put it another way, the social media site is providing you with a playbook of what’s now trendy. Therefore, you can decide which ones to join.
Tip No. 2: Pay attention to your following.
Of course, one of the advantages of adopting TikTok is that it allows video marketers to create viral content of their own. This is especially true of hashtag challenges. These encourage audiences to create original content using the marketer’s hashtag.
In one case study, ZALORA, a Singaporean fashion business, generated over 1,100 user-made films. They had approximately 1 million total views. In addition, it raised its conversion rate by 2.5 times when compared to other creative materials.
So, how can you replicate these outcomes in your own campaigns? Follow top influencers in your niche.
In addition, follow individuals of your target audience. This gets you immersed in the app. In addition, it helps to observe the types of material people create and interact with. This will tell you which kind of branded content appeals to them the most.
Tip No. 3: Use video-making tools to make production easier and your TikTok marketing more effective.
You won’t have many hours to add lighting filters or other high-tech editing solutions. TikTok video is frequently filmed, edited, and released in a single day.
As a result, videos appear less polished. This is actually a positive thing because it lends them authenticity. Despite this, TikTok video marketing requires a quick turnaround.
This necessitates the use of production tools like Boosted. Boosted provides a number of customizable templates. They make creating a video for any social media site simple. Users can edit typefaces, color palettes, logos, and other elements with an easy-to-use toolset. This lets them better match their brand and platform.
The use of such technologies also aids in maintaining uniformity in your video output. Therefore, viewers will easily link your brand with each video if it has a consistent look, filter, or font.
Tip No. 4: Tell a story on TikTok.
TikTok may appear to be simply a platform. It may seem like a place for just keeping up with the current dancing craze.
However, there is still plenty of room for storytelling. This is actually an important component of any video marketing strategy.
Many influencers use TikTok’s style to deliver a series of short, connected clips. These clips help users in solving an issue. It’s usually done by combining video and text overlays with a popular music clip.
Here is an example of building a series.
- First, use the language to build a problem or catch attention. Start by addressing people’s anxieties and concerns.
- After that, address the problem one step at a time.
- In addition, imagine your ideal viewer is watching your video with the sound turned off.
- What text can you include?
- What tale can you tell to persuade them to turn it on?
Tip No. 5: Don’t be afraid to try new things.
TikTok can be finicky at times. That’s because people upload so much content on a regular basis.
This is especially true if you don’t have the cash to spend on an advertising campaign. As you use these TikTok marketing tips, you should find the road a little easier.
The rapid-fire consumption that TikTok encourages, on the other hand, can be used to your advantage.
You’ll be able to figure out what works (and what doesn’t) faster and at a cheaper cost by testing with different sorts of content on a regular basis. This is more effective than working with a big-budget campaign on another site.
Yes, you want to maintain your brand identity. However, don’t hesitate to experiment with posting time, sound, and video style. Keep trying until you find a combination that resonates with your target audience.
Now is the time to master TikTok.
These TikTok marketing tips will help you get started. Therefore, start today to establish a notable presence on TikTok. It won’t be as difficult as you would think provided you have the tools and the right mindset.
Of course, not everything you post on TikTok is going to go viral right away. That’s OK. This is a new medium.
Therefore, you may need to explore for a time before your creations become popular. In the meantime, have fun with writing material. You’ll eventually figure out what your target audience responds to.