Podcast for better business! It’s one of the fastest-growing content formats, and there are no signs that it will slow down any time soon.
According to a recent survey, more than half of adults in the United States have listened to a podcast at some point.
Starting a podcast is fairly simple and inexpensive. However, it also opens up a completely new channel for reaching your target audience. In addition, it helps in personalizing your brand and expanding your company’s reach.
Listed below are some reasons why you should think about starting a podcast.
Podcasts help you develop a more intimate relationship with your clients.
Connecting with your customers through various means is vital.
You might use things such as your blog, email marketing, website messaging, and social media content. They are all important parts of doing business today. However, none of these solutions uses the essential aspect provided by this format: the human voice.
The human voice and the emotions it transmits are highly sensitive to the human brain. Therefore, speaking directly into the ears of your consumers is one of the most powerful and personal ways to interact with them. In contrast to a webcast or presentation, a podcast is more relaxed and uncensored in nature.
Even if it follows a general script or blueprint, a podcast provides the listener with a far more authentic sense of the personality and individuality of your business. In addition, it has the potential to foster a more personal relationship with customers.
The number of people who listen continues to grow.
Over the past decade, according to a recent study, the number of people who listen to podcasts has more than doubled from one million to two million.
According to the latest statistics, 44 percent of Americans (about 124 million people) have listened to a podcast, 26 percent (73 million people) listen to them on a monthly basis, and 17 percent (48 million people) listen to one every week.
Listeners are also increasing their frequency of listening. According to a recent study, podcast listeners consume an average of seven each week, a 40 percent increase from the previous year.
People that listen are highly interested in what they’re hearing.
The majority of podcast enthusiasts are not casual listeners.
Of those who begin an episode, 80 percent finish it or at least the majority of it. The majority of business podcasts last between 15 minutes to an hour. Therefore, podcast listeners are likely to spend far more time listening to your voice than they would spend reading your words on a blog.
A recent study found that the majority of online readers only scroll through roughly 60% of online content before losing interest. Similarly, one commonly quoted number suggests that 55% of readers spend 15 seconds or less on an article.
Podcasts are a good way to reach folks who are constantly on the go.
Mobile devices account for more than half of all internet access. In addition, podcasts are perfectly suited for consumption while on the road.
On the other hand, unlike blogs and videos, podcasts allow you to listen to them while keeping your eyes on something else. This is why so many people listen to them while driving, performing household tasks, cooking, or exercising.
According to a recent study, sixty-nine percent of those who listen to podcasts prefer to do so on their smartphones or tablets. In addition, 22 percent listen to podcasts most often in the car. These numbers are also increasing.
Podcasting increases website traffic and helps you rank higher in search results.
The use of podcasts has a lot of advantages for your website.
They boost the amount of traffic that comes to your website. In addition, they increase the amount of time that people spend on your website and the number of backlinks that point to your website. Similarly, all of these are ranking considerations taken into account by Google.
Add a transcript, show notes, or other related information to your website when you record a new episode. These then are indexed by search engines after the program is published.
Podcasting helps you reach new audiences.
Using a podcast provides you with the opportunity to engage more deeply with existing customers.
In addition, it helps you turn them into enthusiastic brand advocates. However, it also provides you with the opportunity to reach new potential customers who may not be familiar with your company. They are simply interested in the specific topic.
As a bonus, host your podcast on a platform such as Buzzsprout or Blubrry. You then are able to publish it to iTunes for free. This also functions as a search engine. It allows anyone searching for podcasts on your chosen topic to find your show. They are able to do so even if they’re unfamiliar with your brand.