Hitmetrix - User behavior analytics & recording

The Profitable CFO-CMO Partnership [Infographic]

CMOs and CFOs don’t always see eye to eye. But EY’s new survey, “Partnering for Performance: the CFO and the CMO,” shows that the two executives’ objectives are starting to come together like peanut butter and chocolate. Here, a breakdown of 652 CFO’s responses to questions on why they’re getting wrapped up in marketing.

We know you love infographics. Check out some more Direct Marketing News originals.

Related Posts