The Path From Data to Action for Marketers

The diversity of customer data will continue to balloon in 2016. Marketers who tap into these rich sources of insight will be able to engage customers in novel ways—and even disrupt entire industries. Most marketers, however, have only scratched the surface when it comes to using insights to drive transformational customer experiences. 

Join Brian Hopkins, Forrester VP and Principal Analyst with Forrester Research and Jason McNellis, VP Product Strategy for RedPoint Global to discuss the research firm’s predictions of what will happen in the seven hottest areas of customer data—data management, big data, analytics, business intelligence, insights services, data monetization, and systems of insight—and, most important, will tell you what you can do about it.

You’ll learn:

  • Key trends in the most impactful areas of marketing data and analytics today and next year
  • Ways to tap new and diverse sources of customer insight
  • How to best use the data and technology available to transform that insight into unique and engaging customer experiences
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