The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales

Over 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new strategies around attribution and optimization you should follow to drive conversions, revenue, and ROI from your campaigns.

Join mobile marketing experts from DialogTech and Leapfrog Online as they present new data-driven strategies for driving more clicks, calls, and sales from Google, Bing, Facebook, Twitter, and more. You’ll learn:

  • Advanced tips for targeting mobile consumers via search, social, and display ads
  • New strategies for optimizing mobile ads and landing pages
  • How to track and optimize web and call conversions to improve ROI
  • How new Facebook and Google ad formats and new mobile technologies will impact marketing
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