The Network Effect: How consumer-generated content drives online and offline sales

Consumer ratings & reviews leapt from niche eCommerce capability to ubiquitous mass shopping tool over the last 10 years. Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content. Specifically, he will show how it influences shoppers throughout the shopper journey from awareness and discovery through consideration and purchase.


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