The Key to B2B Success: Account-Based Marketing

As a B2B marketer, you won’t get the best results using digital marketing strategies that are built for B2Cs. You need to segment prospects the way that sales sells: by account. With an account view, you can enhance your current marketing activities at every point in the customer lifecycle by optimizing your programs to target the most valuable prospects that drive more revenue.


In this webinar, you’ll discover how account-based marketing can help you achieve better results in three key stages:

  • Net New Lead Generation
  • Lead Nurturing
  • Upsell and Renewal

Join Mathew Sweezey, B2B Thought-Leader and Evangelist at Salesforce.com, with Peter Isaacson, CMO of Demandbase, as they dive into actionable insights that you can start implementing at your organization right away!

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