Keith and Kim talk about what Chris Messina called “conversational commerce,” and the challenges marketers will face addressing consumers one-on-one over channels like Facebook Messenger and Whatsapp.
The Hub Podcast: Talking Conversational Commerce
Related Posts
One on One: Hootsuite’s Ryan Holmes on Why CEOs should Get Savvy with Social
When it comes to marketing, social media is often discussed as a channel directive. It is a channel…
The Women of Sitecore: Paige O’Neill
CMO of content and commerce platform Sitecore Paige O’Neill explains how an internal forum at the company, designed…
Spotlight on Selligent: Using Data for Loyalty & Retention
Marketing isn’t just about acquisition. That’s the clear message from this conversation between Kat Berman, head of enablement…
