Hitmetrix - User behavior analytics & recording

The Creative Gap

What to do when you’ve got one hundred audience segments and only two messages?

Improvements in marketing technology mean that it’s easier today than it’s ever been to slice and dice your audiences using first-party, demographic, behavioral and social data. We’re on the brink of an age of personalized marketing, with messaging finely tailored to the demonstrated needs and interests of individual customers.

But this places a huge strain on creative. Assets need to be devised, developed, approved, managed and tracked at scale—and if personalized marketing is to be meaningful, in real-time too. Our webcast will feature brands talking about how they ease the pain of creating and managing content which will resonate with prospects and customers.
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