The Art of Segmentation in Cross-Channel Marketing

Segmentation can play a pivotal role in the ability to engage a customer in the right channel at the right time and with the right message. However, using segmentation can be daunting if you haven’t collected the right data to truly understand your customer. 

Jenn McClain-De Jong, senior vice president, e-commerce, at The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online, as well as using the power of segmentation to deliver shoppers highly customized brand experiences.

Join this webinar and learn about:

  • Collecting the right data for effective online segmentation
  • Understanding online’s role in cross-channel marketing
  • How The Limited is bridging the gap between online and offline worlds
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