CASL is currently being enforced and your organization should already be compliant.
Many marketers believe if they collect their opt-ins correctly and send their Commercial Electronic Messages (CEMs) according to CRTC specs, that they are CASL compliant.
FAIL!
CRTC (Canadian Radio-television and Telecommunications Commission) expects a commitment to electronic messaging. A commitment that starts with senior management. We have boiled CRTC’s document “Compliance and Enforcement Information Bulletin CRTC 2014-326 – Guidelines to help businesses develop corporate compliance programs” (http://www.crtc.gc.ca/eng/archive/2014/2014-326.htm) down to 5 distinct stages that we will discuss in detail so every attendee is very clear what CASL compliance looks like in their organization.
Join Derek Lackey, President of the Direct Marketing Association of Canada (DMAC) as we discuss the specifics of CASL compliance.
