Spotlight On SiriusDecisions: Future Vision for Channel Marketing

The SiriusDecisions framework for channel marketing has come a long way since our conversation last year with Maria Chien, executive advisor on channel marketing strategies. In this podcast with DMN’s Kim Davis, we learn about the future of channel marketing, the priorities which brands need to set — from strategy and planning to partner program optimization — and we hear about what is changing in the partner eco-system; what you need to know in order to drive growth, not just for your brand, but for your partners and, of course, your customers.

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