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Spotlight on SiriusDecisions: Artificial Intelligence

No matter how you’re building your playbook to drive better returns through your B2B revenue engine, AI is increasingly likely to play a part in your strategy. “Many Things You Can Do, AI Can Do Better” — that’s the message from Kerry Cunningham, senior research director and team leader, demand creation strategies at SiriusDecisions, who sat down to talk about AI adoption by SiriusDecisions clients, specific use cases, and the future significance of AI for marketing and sales.

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