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Spotlight on SiriusDecisions: Align ABM and Sales Tech with the Demand Unit Waterfall

With SiriusDecisions Technology Exchange 2018 fast approaching, Matt Senatore, service director for ABM at Sirius Decisions, met with DMN editor-in-chief Kim Davis, to explain how an approved demand management process can help marketing and sales be more aligned.

Learn how the SiriusDecisions Demand Unit WaterfallTM provides a template for paced collaboration between marketing and sales teams, and the way it can guide business units to smart technology choices.

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