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Spotlight on Selligent: Using Data for Loyalty & Retention

Marketing isn’t just about acquisition. That’s the clear message from this conversation between Kat Berman, head of enablement with Selligent Marketing Cloud, and DMN’s editor-in-chief Kim Davis. In particular, learn about the role loyalty plays in the overall customer experience, and how it should amount to much more than after-the-fact rewards for purchase. “Loyalty has become even more about stickiness, and relationship-building, than ever before.”

Find more episodes from the series at our podcast page.

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