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Spotlight on Selligent Marketing Cloud: How To Audit Yourself & Your Marketing

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. In this series of five podcasts, moderated by DMN’s Kim Davis, we learn why that kind of engagement is needed, and how to go about executing it. In this second episode, April Mullen, director of consumer-first marketing adoption at Selligent, to discuss how brands should go about auditing their marketing strategies and operations, right down to the granular detail of how to surface priorities through a structured assessment. Try a free assessment right here.

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