Retail service provider Bazaarvoice today named Sara Spivey as its chief marketing officer. Spivey has spent more than 20 years in high-tech marketing, nearly 10 of them with data storage pioneer Quantum, where she served as VP Marketing.
Spivey’s career also includes roles as CMO of Convio and VP corporate marketing at Blackbaud. Prior to assuming her new role at Bazaarvoice, she was CEO of InReach, an online provider of continuing education.
“Sara’s guidance will be instrumental as we scale our demand generation for new products, raise our brand visibility in additional vertical industries, and deliver competitive differentiation that helps us acquire new clients and grow existing relationships,” said Bazaarvoice CEO Gene Austin.
Bazaarvoice helps retailers leverage online customer reviews and commentary to be used as content marketing.
