Snyder Communications Inc., Bethesda, MD, yesterday said that its Arnold Communications subsidiary was named agency of record for Insight Enterprises, a global computer direct marketer, and Inktomi Corp., San Mateo, CA, a software developer.
Arnold Communications will handle the integrated marketing for Insight Enterprises and Inktomi, but will also take charge of Inktomi’s creative development and media buying.
In addition, Snyder will leverage its interactive capabilities for Inktomi through Circle Interactive, Snyder Communications’ interactive services unit.
Snyder Communications is a leading provider of integrated marketing communications, advertising, and interactive services with offices throughout the United States and Europe.
