Dreyer’s frozen ice cream snack division has named independent marketing agency Smith Brothers Agency as its interactive agency of record.
The work will include online marketing creative development, strategic planning, e-mail marketing and campaign development with the goal of increasing the division’s brands’ online presence and enabling them to connect with consumers in more relevant ways.
The brands that Smith Brothers will be working on include The Skinny Cow, Nestle Drumstick, Eskimo Pie and Nestle Push-Up.
For Nestle Drumstick, Smith Brothers is currently redesigning the brand’s Web site, which will launch in mid-March, and developing an online campaign for a new brand, Nestle Drumstick Lil’ Drums.
For The Skinny Cow, Smith Brothers will be updating the brand’s Web site, launching social media initiatives. In May, it will launch an online banner campaign for new The Skinny Cow Truffle bars.