Shopping search engine ShopWiki introduced a search by color option that lets people narrow down a product search by color.
The feature gives more specialization to shoppers and will offer marketers the option to market by color.
A person first enters the desired product on the site at www.shopwiki.com. After finding the results of product, the user can click on the Search by Color tool and the engine scours the database for colors that fit the description.
The Shopwiki database has more than 60,000 RGB colors for shoppers to choose from.
ShopWiki is a shopping search engine that scours the Internet for products from 120,000 retail stores.