Cooper Direct Advertising, New York, has been hired by the San Francisco Newspaper Agency to act as one of its primary circulation direct marketing partners in charge of handling subscriber acquisition and retention programs.
SFNA currently handles all advertising, marketing and business operations for the San Francisco Chronicle as well as the San Francisco Examiner. Harold B. Cooper III, president/CEO, and Tom Cooper, vice president, launched CooperDirect in 1984 as a direct response advertising agency. Clients include Columbia House, 24/7 Media, Newsweek, Conde Nast, Time-Warner and National Geographic.
