Haagen-Dazs has launched a viral video on YouTube designed to bring awareness to the honey bee cause and to give viewers a look at the “unique hive dance” of the honey bee. After launching on July 15, the video–aptly named “Bee-Boy dance crew drops dead”–already has more than 50,000 views on the video sharing site.
“Bee pollination is essential for ingredients in nearly 40 percent of our super-premium flavors,” says the company on its Help the Honeybees Web site. Visitors to the site can purchase merchandise to help fund honey bee research. You can also design your own animated honey bee and e-mail it to your friends.