RPMC Inc., a full-service entertainment marketing and promotion agency, has signed a two-year deal with takeoutmusic Holdings Corp., New York, for an undisclosed equity stake in the youth-marketing company.
The agency will work with takeoutmusic.com and takeoutMarketing to create marketing programs for those companies' youth-oriented clients that target the 13- to 30-year-old market for music and lifestyle products.
“One of takeoutMarketing's services online is viral marketing and they'll be taking the lead on online marketing programs, and we'll be consulting and executing their offline marketing programs,” said Kelly Weinberg, senior vice president of sales and marketing at RPMC, Calabasas, CA.
These offline programs will include concert tour sponsorships, creating relationships with music tours and hospitality arrangements. RPMC will also take band tours, teams and artists to retail promotions and venues for the client.
“One of the other main offline marketing services that takeoutmusic and RPMC will jointly be able to do for clients is we're working with a college marketing rep system to be able to take clients' brands to college kids and campuses,” Weinberg said. “That's one of the main things we're helping them with right now.”
Takeoutmusic Holdings' 1-year-old takeoutMarketing offers focused research and Internet guerrilla marketing campaigns for record, lifestyle and entertainment marketers. Its college network consists of more than 400 college and online reps on nearly 200 campuses.
Besides takeoutmusic.com, takeoutMarketing's other online divisions are takeoutPop.com and takeoutRadio.com.
RPMC's clients include Anheuser-Busch, Levi Strauss & Co., Blockbuster Entertainment, Hughes Electronics' DirecTV, Discovery Networks, Universal Pictures and Home Video, Metro-Goldwyn-Mayer Inc., Coca-Cola USA and Swatch.