Meredith Interactive yesterday introduced the Shop MoreStyle feature to let readers shop the pages of More magazine on its site at www.more.com in another advance for publishers seeking to deliver audiences to advertisers across channels.
Readers can click on each article of apparel for a direct link to the retailer's Web site. Fashion spreads in More magazine pages that are available for shopping online are marked with a Shop MoreStyle logo in the print magazine.
Topik Solutions installed the technology, which generates a pop-up link each time the cursor passes over an apparel item on a Shop MoreStyle page. The link takes the reader directly to the online retailer of the product or offers information on where the item can be bought.
Shop MoreStyle debuts with five fashion spreads from the May issue of More, increasing to many more in upcoming issues. Also, special marketing pages will have the same Web-enabled features as the fashion spreads.
More launched in September 1998 as a lifestyle magazine for women in their 40s and 50s. Covers feature only models older than 40. Published 10 times yearly, More has a circulation of 1 million and a claimed readership of 4.1 million.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters