Data enhancement and data quality technology company Qualitative Marketing Software Inc., Clearwater, FL, has unveiled a device that will help marketers more accurately target audiences by consolidating and cleansing information coming from diverse databases.
The Merge/Purge Library is the latest intoduction to Qualitative's Centrus Desktop data-quality, enhancement and analysis system. Centrus Desktop is designed for applications such as data warehousing, direct mail and telemarketing. It processes data for enterprise marketing, operational and strategic planning applications, including identifying cross-selling opportunities, profiling customers, predicting business trends, analyzing markets, realigning sales territories and fine-tuning advertising programs.
Centrus Merge/Purge is in beta testing and is scheduled for production release next month. Licensing fees will begin at approximately $20,000.