Publicis North America has named R/GA veteran Dawn Winchester as its first chief digital officer. She is charged with completing the agency’s “digital transformation” in customer experience, creative innovation, and technology.
Winchester spent 14 years at R/GA and leaves as its chief marketing services officer. Her account work there included the likes of Coca-Cola, Capital One, Microsoft, Nike, Unilever, and Walmart. She will work out of the Publicis Kaplan Thaler office in New York and report to Publicis North America CEO Andrew Bruce.
“She is a dynamic and creative thinker who will be a crucial asset to Publicis,” said Bruce in a statement. “Our digital activity will define our future success and that of our clients.”
