Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. The list company will manage programs for 18 Orchard properties.
“There are multiple programs in two categories: package inserts and catalog blow-ins,” said Alan Kraft, president of Media Horizons Management. “A couple of the brands are consolidated — for example, all the Arizona programs are consolidated into a single program.”
Across Orchard, Kraft expects 20 million packages and 500 million blow-in opportunities. He added that the cost per thousand ranges from $25 to $55.
