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One on One: Vince Jeffs — From Database Marketing to Today’s Marketing Tech

Kim Davis sits down with Vince Jeffs, senior director of strategy and product marketing for Pega to discuss how marketing tech and data-driven marketing have evolved since the “golden age” of direct marketing. Looking back to the database marketing of the 1990s, and forward to an AI-driven future, Jeffs has a great perspective on where we’ve been and where we’re going.

This week Pega was named leader in Ovum’s 2018 “Selecting a Customer Engagement Platform” Decision Matrix.

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