There are few better guides to the current marketing tech landscape than Robin Ritenour, currently SVP, business development, partner, alliances for Marketo; previously with SAP, Salesforce, and Adobe. Surveying the new breadth of the CMO’s role — not just marketing, but the whole customer journey — she explains there’s a lot to own. Plus a deep dive into the consolidation she sees in the marketing tech/ad tech space.
For more background, my earlier discussion with Robin features here.
