One On One: Stefan Tauber Draws Branding Lessons from the Music Industry

Stefan Tauber is an experience strategist at the creative agency SET. He’s been thinking about how to re-invent the omnichannel customer experience from the ground up. He’s also a DJ with a deep interest in music, and watched closely as the music industry stumbled badly when the revenue stream from LP records, then CDs, was challenged by the wide availability of free music online. The music industry recovered, and how they did so teaches lessons any marketer — and especially marketers in the retail space — can learn from. Stefan joined DMN editor-in-chief Kim Davis to talk about everything from Woodstock and vinyl to social amplification.

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