On the eve of International Women’s Day, we revisit Hillary Adler’s chat with Rebecca Mahony, CMO, MediaIQ about the WiQ initiative: A program that educates and advocates female empowerment in ad-tech. Ad-tech is an industry where only 3% of women occupy executive roles, and in 2018 both Mahony and Hillary that’s just ridiculous. (Insert hand clap emoji). Speaking of empowerment, our Marketing Hall of Femme 2019 nominations are still open.
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