Hitmetrix - User behavior analytics & recording

One on One: Music, the Great Unifier in these Divided Times

It seems politics has been the great divider of Americans these last couple of years, and this division has extended pretty prominently into the business world. But marketers may find that music is the great unifier they need in these times.

We spoke with Jeff Rosenfeld, VP of product at Music Audience Exchange for his take on why marketers should consider music in their segmentation efforts, and why music resonates so strongly as a demographic unifier.

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