One on One: Moti Cohen Discusses the Future of Content

Apester is a plug-and-play solution for interactive content, allowing creators to build and distribute engaging content over mobile formats. Its founder and CEO, Moti Cohen, sat down with DMN‘s Chris Wood to talk about Cohen’s early successes and challenges as a young entrepreneur, and his lifelong interest in game theory, consumer behavior and interactive content. What is the best ad ever, in his opinion? Is it even an ad? And what does toothpaste have to do with users sharing their data to get free stuff? All these questions are answered in the conversation that follows. Publishers and marketers will also find some new ideas on how to create a conversation with their audience without giving it all up entirely to social media. In essence, creators must construct a home for their content. All the better if they don’t take themselves too seriously while doing it.

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