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One on One: Mike Pallad On The Synchronization Challenge

Editor-in-Chief Kim Davis spent some of yesterday at Innovation Brew 2018, a summit for corporate innovators curated by VentureFuel at the SAP Innovation Lab high above the Hudson River. While there he sat down with Mike Pallad, president of Undertone, the digital advertising agency (and sponsor of the event), to talk about the synchronization challenge. At a time when channels are multiplying, audiences fragmenting, content exponentially growing, and brands being told they need to connect directly with highly specific communities of users, the challenge remains to offer a consistent, seamless, brand-appropriate marketing message. How is that even possible?

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