Re-branding a company is a big deal, especially when you do it in under a year. We talked with Marissa Aydlett, SVP of Marketing, Braze (formerly Appboy) about the journey from Appboy to Braze, and the process a startup goes through when it undertakes a major face-lift.
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One on One: Marissa Aydlett Talks Rapid Rebranding
March 2, 2018