In recent years, email has stepped up to become a key acquisition channel for big brands. In the app economy, and in the future of adaptive web design, email also persists as a universal identifier. Kris Mobayeni, AVP of marketing for identity resolution provider BounceX, had DMN‘s Chris Wood up to the company’s new downtown office (74 floors up) to discuss how email fits in with the data-driven omnichannel brand experience.
One on One: Kris Mobayeni Discusses Email and Omnichannel
