Claudine Bianchi is CMO at zoovu, a solution which uses AI-powered chatbots to guide consumers through a purchase journey. She sat down with Kim Davis to explain the concept of guided selling, and its applicability, not just in the eCommerce environment, but in physical stores too. Words and phrases supplied by consumers can be built into a brand’s conversational marketing strategy, as well as their broader campaigns. It also illustrates the continuing convergence of B2B and B2C marketing techniques, with AI supporting personalized guided selling at scale.
